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Task force approves $1,000 and coffee-shop gift cards to boost CHEERS! distribution
Summary
At its Feb. 12 meeting the Anaconda Deer Lodge County DUI Task Force approved $1,000 to expand CHEERS! card distributions and to purchase $10 gift cards from local coffee shops for March, shifting away from gas-card incentives amid low feedback-form returns.
The Anaconda Deer Lodge County DUI Task Force approved $1,000 on Feb. 12 to expand its CHEERS! To Sober Drivers incentive distribution and to purchase $10 gift cards from a mix of local coffee shops for March.
The program’s coordinator reported that feedback forms were difficult to collect: only three establishments returned completed forms (Barclay II, Jordis Cantina and Haufbrau). Task force members discussed implementation challenges, including busy staff not handing out cards, selective distribution at some sites and mixed experiences with coasters. Morgan Smith said she would pick up completed forms and distribute the March cards prior to St. Patrick’s Day.
Michelle Harrington, a member of the public, relayed an establishment’s suggestion to favor gift cards to coffee shops rather than gas cards. After discussion about local distribution and incentive types, Lauren Bolten moved to approve the $1,000 for March cards and to purchase $10 gift cards from a mix of local coffee establishments; Marc Arment seconded. The motion passed.
The group identified local coffee and retail venues for the gift cards including SheBrews; Coffee Corral/Backroads; BW Blacksmith; Copper Kiss; and Brewed Awakening. Members also discussed creating bathroom signage and asking establishments how many cards or coasters they need before future distributions.
The task force framed the change as a short-term tactic to increase participation for the upcoming holiday distribution; implementation details and final vendor selections will be handled by staff prior to the March distribution.
