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Randolph County tourism authority tells Archdale council visitation rose 8.6%
Summary
Randolph County Tourism and Development Authority reported an 8.6% increase in visitor attendance and growth in visitor spending and social media engagement, attributing the gains to coordinated marketing among the county's municipalities.
Annette Cagle, director of visitor services and information for the Randolph County Tourism and Development Authority, presented the authority's annual report to the Archdale City Council on Feb. 24, 2026, saying the county saw increased visitor spending and an 8.6% rise in attendance at local attractions.
Cagle told council that TDA marketing, funded and supported by the county’s nine municipalities, emphasizes each community’s distinct visitor experiences and contributes to the county’s reputation as a family-friendly destination in central North Carolina. She highlighted stronger social media engagement as one indicator of outreach effectiveness.
Council thanked the TDA for the report. The presentation was informational; no council action was taken on TDA matters during the meeting.
