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Per and Paw Pet Supply told to refine branding and submit renderings; committee raises conduit and storefront‑condition concerns
Summary
The committee reviewed a reface of an existing 48x24 internally illuminated sign for Per and Paw Pet Supply, confirmed the business will sell supplies (not animals), and asked the applicant to submit updated renderings showing revised lettering, street number placement, storefront paint options and whether legacy vents or conduit can be removed or concealed.
The Hartsdale Contextual Review Committee reviewed a sign and minor storefront changes proposed for Per and Paw Pet Supply at 199 East Hartsdale Avenue and requested design revisions and condition clarifications before final sign approval.
Michael, the sign contractor, said the proposal is a reface of an existing 48‑inch by 24‑inch internally illuminated cabinet: the acrylic face will be replaced with printed vinyl graphics and the existing fluorescent tubes in the box will remain (or be replaced as needed). He described the scope as a sign "reface," not a new box.
Emad (who identified himself as Emad Yahia) represented the applicant and said the shop will sell pet supplies only, not animals. Committee members expressed concern that the proposed subsidiary text under the main name (rendered like a corporate ending) could read as a brand name and recommended adding a smaller line—"pet supplies"—in a simpler font or aligning the subsidiary lettering with the primary name so "Per and Paw" is dominant. Emad and Michael agreed to provide an updated rendering reflecting those options.
Members also inspected the storefront’s existing condition and pointed out a number of legacy elements: metal paneling above the windows, small vents or plumbing protrusions at the base, and a run of conduit that appears to carry wiring along the block. Committee staff (Liz) said that under the town sign code the sign content must be directly related to the business use and confirmed that a label such as "pet supplies" would be acceptable if it better describes the use.
The committee asked the applicant to: submit renderings showing the revised lettering and multiple paint options for the band above the windows (committee suggested white or a muted beige rather than a bright mustard), confirm whether the legacy vents/conduit are functional and can be removed, add the street number and business hours to the glass door where they will remain visible, and provide a recent photo of the storefront. The chair said staff will memorialize these action items in a follow‑up letter.
Next steps: Michael and Emad will send updated renderings and a materials/paint plan to staff by email; staff will compile a letter summarizing the requested clarifications and any outstanding permit requirements.
