Myrtle Creek council green-lights 'Imagine Myrtle Creek' branding project

Kernin Steinhauer of Lotus Media Group presented a branding proposal titled "Imagine Myrtle Creek, A Community Revitalization Effort," and the Myrtle Creek City Council gave consensus to move forward with the project.

The presentation outlined a process for creating a city brand intended to support community revitalization and economic development. Steinhauer described the project framework and timeline and said the work would include outreach and visual identity development. "The project title is Imagine Myrtle Creek, A Community Revitalization Effort," Steinhauer told the council.

City officials said the branding effort is intended to help coordinate future communications and volunteer and fundraising activities tied to parks and the visitor center. Council members did not record substantive amendments or funding commitments at the meeting; the action at this session was a direction to staff to continue working with Lotus Media Group on the branding project.

Council consensus to proceed means staff and the consultant will return with more detailed next steps, including a proposed scope and schedule. The council did not vote to appropriate funds during the Sept. 17 meeting; any future contract or budget request would be brought back to the council for formal action.