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Select Board approves liquor-license transfer for 650 North Main Street to local restaurateurs
Summary
The Sheffield Select Board on July 20 approved a transfer of the liquor license for 650 North Main Street (the former Frog) to 650 Provisions LLC; principals said they plan a lodge‑themed restaurant with added breakfast and lunch service and estimated about six months of fit‑out before opening.
The Sheffield Select Board voted on July 20 to accept a transfer of the liquor license for 650 North Main Street, the restaurant long known as the Frog, to 650 Provisions LLC, which says it intends to reopen the site with a lodge‑style restaurant and expanded daytime service.
The transfer was introduced by attorney Susan Smith, who identified herself as representing 650 Provisions LLC. "I'm here on behalf of 650 Provisions LLC," Smith said, introducing principals James Hendrick and Paul O'Connor. James Hendrick told the board the partners have opened more than a dozen bars and restaurants and plan to add breakfast and lunch to the property's previous evening service.
Why it matters: The change would reopen a long‑vacant corridor restaurant and add daytime dining at a central Sheffield location, which board members said could help serve both residents and visitors along Route 7.
Hendrick described a design the applicants are calling the Lodge and said the partners hope to operate seven days a week. "We're not trying to come up with something that would be so eclectic and strange that it wouldn't appeal to the most people," Hendrick said, adding the menu would range from hamburgers to brunch items and traditional pub fare. He said the plan emphasizes beer and wine rather than late‑night bar service: "We're very wary about putting people on the road intoxicated," he said.
Board action and timing: After the presentation the board made and approved a motion to accept the license transfer by voice vote. When asked for a target opening window, the applicants said storefront and pavement work would likely take about six months. "We should be able to get going hopefully sooner," Hendrick said, while acknowledging interior and exterior work and hiring will affect timing.
What the board cited: Select Board members praised the thoroughness of the application, noting insurance and paperwork appeared in order. The transfer was approved without additional conditions recorded in the meeting transcript; the applicants were told to coordinate next steps with town staff.
Next steps: The applicants said they will proceed with storefront work, hire staff, and continue permitting and coordination with town departments. The board did not set a formal follow‑up date in the meeting record.
