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Committee discusses Small Business Development and Downtown Improvement grants; applications expected by May

Joint Beautification/Lake, Parks, and Recreation · March 10, 2026
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Summary

Co-Chairman Rachel Fuller said the village aims to roll out a Small Business Development Grant and Downtown Business Improvement Program starting in July, with applications due by May; committee members discussed eligibility, corridor boundaries and whether interior repairs would qualify.

During the March 10 meeting, Co-Chairman Rachel Fuller revisited a previously discussed Small Business Development Grant/Downtown Business Improvement Program. Fuller said the program is expected to begin in July and that applications should be submitted by May for the first round.

Committee members asked procedural questions. Co-Chairman Blaine Werner asked how the downtown corridor would be defined; Fuller said that determination would be made on a case-by-case basis. Becky Soerens asked about the program timeline; Fuller reiterated the July start and May application deadline. John Rassel recommended that projects be shovel-ready before seeking Beautification Committee approval. Mrs. Soerens asked whether grants would be for exterior improvements only; Fuller said the program could have two separate tracks for interior and exterior work, and Karen Schmitz said she favored that flexibility for new businesses.

Next steps: committee to develop application details and define corridor boundaries ahead of the July rollout.