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Upper Merion Media Communications Advisory Board approves minutes, reviews Verizon equipment grant and analytics
Summary
The Media Communications Advisory Board on Feb. 9 approved January minutes, heard that initial Verizon equipment purchases were approved and quotes requested, reviewed website/social analytics, agreed to pursue a BCA grant for an award plaque, and learned a vacancy interview remains unscheduled.
The Media Communications Advisory Board of Upper Merion Township met on Feb. 9, 2026, and approved the January meeting minutes before hearing updates on several communications projects.
Don Herbert, staff liaison, told members staff had received approval to proceed with initial equipment purchases under the Verizon equipment grant and had submitted equipment quote requests to B&H PhotoVideo. He also reported that Rights of Way and Easements reports related to a planned second LED sign at the S. Henderson Road and Church Road intersection remain pending, delaying installation plans.
Maxine Gesualdi, PhD, said she met with Herbert and Tiffany to review the township’s website and social media analytics and recommended that board members review those analytics quarterly to monitor reach and audience engagement. Lorelei Bonifanti, the board’s young adult member, reported conversations with school counselors about helping students refine ideas for potential BCA projects (BCA acronym not defined in the transcript).
On awards and recognition, Herbert said he visited Frank Jones Trophies in Norristown and shared a draft plaque design for the Howard Hoffman Distinguished Service Award. Members expressed preferences for the design and agreed to submit a BCA grant application to fund the plaque; the minutes record the members’ agreement but do not show a formal motion for that grant application.
Herbert also reported that the township’s entry to the PSATS Communications Awards was submitted on Jan. 30, 2026. Supervisor Liaison Greg Waks reported that the interview to fill the board vacancy has not yet been rescheduled.
Procedural business included a roll call of members present and two recorded motions: Vice-Chair David Rassbach moved to approve the January minutes, with Kamryn Lassiter seconding; the motion passed unanimously. At the meeting’s end, Bill Carroll moved to adjourn, Kamryn Lassiter seconded, and the motion passed unanimously. The meeting adjourned at 7:50 PM.
