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Council advances five-to-ten year goals, embraces "Jewel of the North" brand and asks for measurable metrics
Summary
Council members reviewed draft community goals, pressed staff for measurable metrics and wider multilingual outreach, and informally agreed on the working brand "Jewel of the North" with adoption targeted for Feb. 24 pending metric additions.
Assistant to the City Manager Zach Kramka presented a draft set of six community goals and summarized early engagement feedback. The Council debated measurement approaches, suggested adding long-term resident and business retention to the goals, requested more multilingual outreach for surveys and endorsed the working brand name "Jewel of the North."
Members emphasized the need for quantifiable metrics tied to department performance plans so the Council and public can track progress over a five-to-ten-year horizon. Council Member Shelle Page urged inclusion of retention measures for residents and businesses; Council Member Maria Tran asked for broader survey access and native-language materials; Council Member Nichole Klonowski proposed elevating equity language to be the primary organizing lens.
City Manager Jay Stroebel said departments would align annual work plans and performance measures to the adopted goals; staff proposed returning with a final draft and recommended metrics for Council adoption on Feb. 24.
Next steps: staff will refine draft goal language to add measurable indicators, expand multilingual outreach and prepare an adoption packet for Feb. 24.
