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City staff: Cracksburger seeks reader-board sign; ordinance change will be required
Summary
City staff reported Cracksburger and a robotics team plan a donated reader-board sign (~32 sq ft, 5 ft tall) and proposed ordinance language (brightness limits, 8-second message cadence) will be copied from Hillsborough and brought forward for consideration.
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City staff told the board that Cracksburger plans to install a new reader-board sign and that the city will need to amend the sign ordinance to permit the installation in a residential area.
Lieutenant McNabb relayed City Administrator Betts’ request that the board note Cracksburger’s plan for a donated reader-board sign to be installed by a robotics team. Staff said the proposed sign would be about 32 square feet and 5 feet tall, with messages that remain visible for at least eight seconds to avoid strobes. Nighttime brightness limits and size restrictions would be part of the proposed ordinance; staff said they plan to reuse language from Hillsborough that addresses brightness and other controls.
Members asked what type of messages would appear; staff said they expect school-related messages but did not specify content. The board did not vote on any ordinance language at this meeting; staff said they will draft the code amendment and return with details for review.
The proposal includes volunteer installation and donated funding from a robotics team; staff emphasized the requirement to ensure the sign does not distract drivers and noted limits on size and brightness will be included in the draft ordinance.

