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Josephine MDD directs staff to explore academic partnership for logo and slogan
Summary
The board approved a motion directing staff to pursue an academic institution to assess the feasibility of creating an MDD logo and slogan and to coordinate branding with the city website redesign; the goal is a joint economic development brand for the MDD and the city's economic development page.
Directors discussed whether the MDD should develop its own logo and slogan, or coordinate a unified economic-development brand with the City of Josephine. The chair said he preferred a unified approach: "I would like to see the city and the board have the same slogan, the same symbol," he said, arguing joint branding would present a consistent image to prospects.
Pam Sardo proposed directing staff to approach an academic institution to assess feasibility and produce design mockups. The board debated whether universities would provide work without cost and whether intellectual property rights or compensation terms would apply; staff said they would seek options that minimized cost and would return feasibility findings.
The board moved to give staff direction to pursue an academic partner for logo and slogan feasibility and to incorporate public input options (such as contests or community feedback) if appropriate. The motion passed, and staff committed to present options at the next meeting or the Aug. 4 work session so branding can align with the city's website changes expected in about four months.
Next steps: staff will ask academic contacts about scope and feasibility, explore no‑cost options, and return recommended paths and timelines to the board.
