Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications topic
No spam. Unsubscribe anytime.
Roeland Park reports steady growth on social channels; email open rates well above industry averages
Summary
Public information officer Katie Garcia told council the city's social and email channels gained followers and engagement in 2025: 492 net new followers across platforms, more than 1 million impressions and an email open rate around 53%.
City Public Information Officer Katie Garcia presented the city’s annual social-media and email metrics to council, reporting follower gains, high engagement and strong email performance.
Garcia said the city added 492 followers across Facebook, Instagram and LinkedIn, with Facebook producing the most impressions and LinkedIn showing the highest engagement rate per follower. "Our average engagement rate was 4.6, which is great," she said, noting that industry averages are much lower. She also reported roughly 1,000,000 impressions across platforms and about 60,000 emails sent during the year with a 53% open rate and a 2% click-through rate.
Council members had no additional questions and thanked staff for the reporting. Staff will continue using digital channels for resident outreach and consider repeating successful post formats.
