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Lindsborg approves $14,000 iHeart podcast ad buy to target regional travelers and potential residents
Summary
Council approved a three-month podcast advertising contract with iHeart Radio for $14,000 (Nov–Jan) to promote visiting and moving to Lindsborg across select regional markets; funding mixes include state tourism and local transient guest tax funds.
As part of the citys Comprehensive and Strategic Plan to attract visitors and residents, staff recommended a three-month podcast advertising buy with iHeart Radio to run November through January and target listeners aged 25–55 in Missouri, Oklahoma, Texas, and Colorado. iHeart will produce the ads at no extra cost and provide 2025 statistics on reach, including metrics on listeners who entered Lindsborg city limits, staff said. The campaign uses a Q4 ad special to obtain a CPM of $12 (versus a typical $19 CPM) and will allocate $10,000 toward visiting Lindsborg and $4,000 toward recruitment messaging for moving to Lindsborg.
Councilmember Andrew Smith moved to approve the $14,000 contract, noting grant and transient-guest tax funds would cover the split: $4,000 Kansas Tourism Grant; $3,800 Kansas Creative Arts Commission Wild Dala reimbursement; $2,200 CVB Transient Guest Tax; $4,000 Love Kansas Grant. The motion passed 6-0 by roll call vote. Staff said iHeart will assist in targeting podcasts and will provide effectiveness statistics in 2025.
