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Crewe council adopts new logo and style guide from Hill Studio

Crewe Town Council · January 13, 2025
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Summary

Council approved a vendor‑recommended branding package (fonts, colors, logo) from Hill Studio and authorized staff to begin implementation, including updated apparel and materials.

Council reviewed the Hill Studio presentation of new branding elements and voted to adopt the logo and style guide recommended by the vendor. The mayor introduced the vendor package that included fonts, colors and a new town logo; staff recommended adoption.

The council moved and seconded a motion to accept the branding package and carried the motion. Council members discussed starting implementation, including new staff apparel and downtown materials tied to the town's banner program. No additional funding appropriation was recorded during the meeting; implementation details and costs were left to staff to present later.