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Council approves MOU with Imprende for Christmas parade, with staff conditions

San Fernando City Council · July 20, 2026
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Summary

Council approved a memorandum of understanding with Imprende to produce a Christmas parade and reimburse the city up to $37,718, subject to council direction on promotional materials, sponsor reporting and participant discounts for city groups.

Council considered a memorandum of understanding with Imprende to produce a Christmas parade coordinated with the city’s annual tree‑lighting. Staff said the city would initially cover production costs and Imprende would reimburse the city through sponsorships; the total budget for the parade was listed at $37,718.

Lyndon Johnson, speaking for the event organizer, said Imprende would fundraise and form a community committee to plan the parade. Council members pressed staff and Imprende on transparency and contingency plans: sponsors’ checks will go to Imprende, Imprende agreed to report sponsors and participant lists, the city will create its own “save the date” flyer (not the sponsor flyer), and council asked for small discounts for in‑city nonprofits and schools. Council approved the MOU with those clarifications and instructed staff to report sponsorship and participation details back to the council in regular project reports.