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'All That' campaign earns four Gold Magellan awards, Commerce staff says
Summary
Commerce staff reported that the 'All That' destination marketing campaign won four Gold Travel Weekly Magellan awards; staff said the campaign increases Rhode Island's visibility and supports tourism/air service markets.
Anita (speaker 7) briefed the board on the corporation's destination marketing update and reported that the "All That" campaign has won four Gold Travel Weekly Magellan awards.
Anita said the campaign launched in February 2024 on the Jennifer Hudson show and now includes updated 15-second spots that are airing nationally. "We were notified a couple of weeks ago that our All That campaign won four Gold Travel Weekly Magellan Awards," Anita said, adding that Rhode Island was the only state tourism entity to receive four gold awards and that the campaign strengthens visibility for the state as a travel destination.
Board members congratulated the marketing team and discussed maintaining campaign momentum and placement strategy.
