Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism And Branding topic
No spam. Unsubscribe anytime.
Tusayan DMO presents FY26 tourism review and plans community‑centered rebrand
Summary
The town's DMO presented FY26 tourism analytics from Datafy and previewed an incremental, community‑ and business‑centric rebranding for FY27, emphasizing surveys and local input rather than a wholesale pivot.
Town Manager Clifton introduced Jessica Mitchell Remington, director of the town’s Destination Marketing Organization, who presented the FY26 Annual Tourism Report using Datafy analytics. Cheryl Shallanberger of Datafy joined remotely to describe visitor origin data and analytics used in the report.
Remington said FY27 marketing will include a community survey to collect input for a rebranding effort that will be incremental and incorporate existing brand elements. The Council discussed which countries send visitors to the Grand Canyon and how marketing might tailor outreach while remaining sensitive to local business priorities. Town Graphic Designer Jamie Mowbray introduced herself and indicated design and communications staff will help implement outreach and survey materials.
