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OWEB lays out communications channels and strategy to amplify grantee work
Summary
OWEB communications staff described audience-focused channels (website, social media, GovDelivery, presentations, webinars and videos), said they post 4—5 times weekly on social media, and stressed centering local grantees in storytelling while making technical reports accessible to partners and legislators.
Stephanie Page and Linda Refflinger described OWEB's communications goals: increase awareness of OWEB programs, center local grantees in outreach and reach nontraditional partners with tailored messaging. Refflinger said the agency uses website publications, social media (Facebook, Instagram, YouTube), GovDelivery bulletins and targeted webinars to reach grantees, partners and the public.
Refflinger added OWEB posts about 4 to 5 times a week on social media and maintains a publications page with reports such as county fact sheets, environmental justice reports and PCSRF reporting materials. She said staff aim to surface reports without overwhelming board members, and staff suggested embedding key publications in director's reports and sharing presentation recordings for broader board access.
