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Heritage Commission caps Chautauqua advertising at $500
Summary
The Keystone Heights Heritage Commission voted 5‑0 on Feb. 17 to limit advertising spending for the upcoming Chautauqua to $500, directing staff to use social media and flyers to promote the event in Keystone Heights and nearby towns.
Co‑Chairwoman Kim Willis moved that advertising for the commission’s Chautauqua event be limited to no more than $500; Jenn Samsell seconded the motion and the commission approved it unanimously (vote 5‑0). The motion authorizes spending on outreach such as Facebook posts and printed flyers aimed at Keystone Heights residents and nearby communities including Melrose and Starke.
Members emphasized the need to “advertise early and in an organized manner” to maximize resident participation, and asked staff to provide cost estimates. The motion sets a clear spending cap for event promotion; the commission did not specify an exact mix of paid social media versus print materials at the meeting.
Implementation details, including vendor selection and ad placement, were left to staff and the commission’s designated point person. The commission will proceed with printing a six‑panel brochure and other outreach materials within the approved budget.
