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Council approves full-page ad in SI Now to promote Redwood Business Park
Summary
Council approved a full-page biannual advertisement ($1,999) in SI Now to market the Redwood Business Park while directing staff to track and report back on measurable results before future renewals.
Staff presented SI Now as a biannual magazine and a promotional channel used by regional economic-development site selectors; staff noted the publication prints a minimum of 5,000 copies and is circulated at economic-development meetings. "This is one place where as they're going around and trying to promote businesses to come to Southern Illinois, Red Bud is included with that as well," staff said.
Council members questioned the measurable return and suggested continuing the full-page buy for the current cycle with a commitment to gather metrics and revisit next year. The motion to approve the $1,999 full-page ad carried.
