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Commission weighs Instagram, targeted advertising and possible county tourism grant
Summary
Members discussed launching or expanding an Instagram account to broaden reach, reusing existing Chautauqua creative to save printing costs, focusing print ads on Keystone-specific publications, and exploring Clay County tourism advertising grants though they lack an identified grant writer.
The commission discussed ways to increase public outreach, including building an Instagram presence and using social media to cross-post content to Facebook, with one member reporting account login information has been shared with staff. Members noted other local groups saw follower growth after launching Instagram and that using Instagram posts to populate Facebook could reach a wider audience without extra design costs.
On print outreach, members debated focusing paid advertising on publications that serve Keystone Heights directly to control costs after seeing a roughly $500 charge for a Chautauqua ad last year. They also discussed exploring a Clay County tourism advertising grant to attract visitors from beyond a 50-mile radius, while acknowledging they currently lack a grant writer and must verify the application timeline and eligibility.
