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States used social media and text surveys to boost NYTD youth participation
Summary
A presenter described how some states revised policies to use social media and text surveys to reach youth without email or stable phones, increasing participation and improving data used for continuous quality improvement.
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One presenter described concrete outreach changes in several states, saying they "set policies and procedures that allowed them to use social media apps not only to post but also to do surveys" and that using text-based surveys helped reach youth who lacked emails or reliable phones.
The presenter said these changes were "simpler to implement, reached more youth, and increased participation," allowing states to test creative solutions and improve processes. As a result, agencies were better able to link programs across regions and expand services where they were missing.
Speakers noted that higher participation improved the usefulness of NYTD for continuous quality improvement and program planning, particularly when combined with forums that bring youth and frontline staff together to interpret results.

