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Staff outlines outreach options to recruit a mainline grocery store to Sutherlin

Sutherlin City Council · March 9, 2026
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Summary

Staff told the council studies estimate $45–$65 million in annual grocery spending leaves Sutherlin for Roseburg, and described outreach options (realtors, brokers, conferences) and site constraints (lack of pad‑ready, signalized parcels).

City staff told the council they have collected market statistics indicating between $45 million and $65 million in annual grocery spending shifts from Sutherlin to Roseburg, a figure staff said would be large enough to support a mainline grocery store. Staff noted obstacles: grocers prefer pad‑ready sites adjacent to signalized intersections and Sutherlin does not currently have such a site; real‑estate firms and grocer conferences are possible outreach avenues.

Councilors and staff discussed next steps including working with real‑estate brokers who represent major grocery chains, preparing market packets to "tell our story," and possibly attending trade conferences where grocers look for expansion sites. Staff recommended exploring more aggressive outreach but cautioned options are limited without suitable development pads.