Work group urges storytelling overhaul: "transportation equals freedom," panelists say

Several panelists told the work group that public engagement should focus on people and everyday benefits, not agency processes. Marcus Hins (Oregon Coast Visitors Association) suggested making narratives about how transportation enables livelihoods rather than about the Department of Transportation. "Don't make the marketing campaign about ODOT," he said, adding that stories from affected Oregonians are more persuasive.

Co‑chair remarks framed the narrative in familiar terms: "A great transportation system equals freedom," a speaker framed the message, urging the committee to package investments as direct benefits — health care access, emergency response, and economic opportunity — to improve credibility and legislative prospects. The committee discussed targeted outreach, digital geofencing and pairing rural and urban spokespeople to broaden appeal.