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WSAC outlines communications plan to reach SNAP households about Guaranteed WA Grant
Summary
Under House Bill 2214, WSAC staff described a targeted communications strategy to notify high school students about the guaranteed Washington College Grant, noting regional interviews that identified affordability perceptions and application confusion as barriers and recommending coordinated, personalized messaging.
Rathi Sudhakara presented WSAC’s communication strategy required by House Bill 2214 to ensure high school students receive notice of the guaranteed Washington College Grant (WCG). The outreach project, done with partners including Lumina Foundation and ideas42, conducted interviews and surveys in Central Washington, Western Washington and the Tri-Cities and found common barriers: perceived unaffordability, time intensity, and confusion about applications.
Staff recommended a coordinated communications campaign with personalized messaging tailored to target audiences and suggested enrollment briefings for institutions to align messaging between high schools and colleges. Sudhakara said the project also explored adapting messaging for two-year colleges, apprenticeships and adult learners and emphasized the value of working closely with institutions to avoid overgeneralization.
