Council reviews proposed North Salt Lake rebrand and debates NSL shorthand

City staff presented updated branding artwork that adapts the town‑center logo for North Salt Lake and asked the City Council for feedback on colors, a one‑color version for embroidery and whether to use NSL as an abbreviation in place of the full name. "We just took the text and switched it out for North Salt Lake with Utah at the bottom," Linda said while showing the primary, secondary and tertiary options, and she asked the council to weigh in on using the bold block-letter NSL as a city identifier.

Council members broadly favored a simpler, consistent look for citywide applications while reserving the option for a town‑center specific variant. Several members urged staff to pursue short-term, low‑cost retrofit options for signage — including a sticker program for existing street signs — and to coordinate a website redesign and trail signage updates with a final logo decision. One council member suggested hiring a public‑relations firm to develop a proactive messaging plan alongside any visual rebrand, arguing that a full branding strategy could help control the city's narrative; others cautioned that a PR campaign and any potential name change would be expensive and recommended staged, modest steps first. Staff said they would return with narrowed options and not apply logos to city vehicles without council review.