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MCEDC plans 48 events and a $315,000 FY26 events budget to boost attraction
Summary
MCEDC said it will run a strategic events-led marketing program with about 48 events planned for FY26 and an events budget of $315,000, emphasizing pre-scheduled meetings and targeted content over high-volume attendance.
MCEDC told the committee it is shifting marketing toward a strategic, event-driven approach that prioritizes pre-scheduled meetings and measurable follow-up. Manuelizio Hashmi, director of marketing communications, said the organization has planned "over 48 events" for fiscal 2026 and is coordinating campaigns that include video testimonials, site promotion and targeted publications for site selectors.
Hashmi said the events strategy emphasizes measurable lead generation: MCEDC staff now schedule meetings with target companies before attending conferences so the team arrives with follow-up opportunities already in place. The committee was told the FY26 events budget is $315,000. "We have over 48 events planned for fiscal 26. That's a lot of events for our small staff organization," Hashmi said.
