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City staff recommends DMO agreement with Perry Area CVB, setting 40% hotel-tax payment and annual review
Summary
City staff recommended approving an agreement designating the Perry Area Convention and Visitor Bureau as the city's DMO, committing 40% of hotel/motel tax receipts to the CVB, creating an independent five-member annual performance review, and requiring a dedicated sales and marketing hire.
City staff on Tuesday recommended the council approve an agreement that would formalize the Perry Area Convention and Visitor Bureau (CVB) as the city's destination marketing organization and set terms for the use of hotel/motel tax revenue.
"From the city standpoint it defines our role and that we will pay the CVV 40% of the, the hotel motel tax that comes in," Mr. Worthington said, explaining the proposed split and additional flexibility to retain 3.75 percentage points for other DMOs. The agreement would also require the CVB to develop an annual budget and a marketing communication plan coordinated with city staff and to hire a dedicated sales and marketing position focused on attracting midweek meetings and small conventions.
The proposal calls for an independent five-member committee to conduct annual performance reviews of the CVB; the committee would include the city's economic development director and communications director and three independent local business representatives from the hotel, restaurant and retail industries. Mr. Worthington said staff and the CVB reviewed the draft and recommended approval.
If adopted, the agreement would also require the CVB to promote city events such as the buzzard drop and Main Street wine tasting and give the city some discretion to reallocate a portion of TCT (transient occupancy) funds to other DMOs. Staff asked the council to consider the agreement as a transparency and accountability measure for TCT expenditures.
The measure was presented for review; no vote was recorded in the pre-council discussion.
