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Commission discusses selling naming rights for small cemetery roads as fundraiser; will seek city attorney guidance

Waukesha City Cemetery Commission · June 9, 2025
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Summary

Commissioners discussed whether side roads inside Prairie Home Cemetery can be renamed or have naming rights sold (e.g., a $5,000 donor sign), and agreed to refer the legal question to the city attorney and place the topic on a future agenda.

Commissioners raised a potential fundraising idea: allowing families or donors to sponsor small internal cemetery roads or signs in exchange for a contribution, with one commissioner suggesting a $5,000 donation for a named sign. "We were thinking about having memorials named after different families, like $5,000 if they could put a sign up," a commissioner said, framing the concept as a means to raise funds.

The chair and commission members noted the cemetery is municipal and questioned whether road names are public or city-owned rights that cannot be changed without legal review. Commissioners asked staff to check with the city attorney and recommended placing the item on a future agenda to determine feasibility, legal constraints and any process required for naming rights or permanent signage.

No decision was made at the meeting; the commission agreed to investigate and return with findings and possible policy language for a future meeting.