Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications topic
No spam. Unsubscribe anytime.
District touts ParentSquare reach and a unified communications plan ahead of referendum
Summary
Staff briefed the board on a three-part communications strategy emphasizing a unified marketing plan, increased ParentSquare usage and external partnerships; staff said ParentSquare reaches roughly 99.8% of district families and discussed steps to coordinate individual school and athletics accounts.
A staff presenter described the district’s communications goals and metrics, saying the first goal is "to develop a clear, coordinated district communication plan that supports transparency, consistency, and stakeholder engagement." The presenter said ParentSquare usage and engagement have increased and that "99.8% of our families receive information through [ParentSquare]," a figure cited to show broad reach.
Board members and staff discussed coordination across many school and team accounts, legacy or duplicate pages and the need to standardize naming and management. Staff said they will work to clean up old accounts and ask coaches and managers to maintain consistent postings; the board also discussed non-digital outreach such as mailers and community presentations to reach families who are not on social platforms.
