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Commission reviews parking revenue, kiosk and citation data; staff to improve tracking
Summary
Staff reported increases in mobile and kiosk payments and raised the limits of permit-scan counts for estimating actual visitor numbers; parking citations for May'June 2025 totaled 48 with $2,570 collected and commissioners asked for better paid-rate reporting in future.
Staff presented parking and revenue figures for May 1'June 30 and discussed limits to current counting methods.
Chance reported that mobile-pay transactions rose from 763 transactions and $18,087 in 2025 to 2,573 transactions and $26,716 in 2026; kiosk payments increased from about $97,124 in 2025 to roughly $101,607 in 2026. Staff noted Shopify daily-admission sales rose from $119,242 to $252,037 year over year, and said Shopify currently does not allow the town to pass credit-card fees on to customers; staff said they may switch point-of-sale systems in the future.
On parking citations, staff reported 48 citations issued between May 1 and June 30, 2025 with $2,570 collected. The transcript's figure for citations during the comparable 2026 period was unclear; therefore that number is recorded as not specified. Commissioners asked for future reporting to include the percentage of citations paid to provide a clearer midyear snapshot; staff said the end-of-year paid rate is typically around 80 percent according to the vendor Passport, but midyear figures are lower (about 50 percent so far). Commissioners also discussed adjusting permit-scan reporting to better account for family permits (for example, scanning counts per person when a family of five enters) so visits better reflect actual headcounts.
Staff agreed to follow up with additional breakdowns and to circulate the detailed permit and Placer AI reports for further analysis.
