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Communications specialist presents midyear review highlighting student voices and digital growth
Summary
Hannah Hurley, the district communications specialist, reviewed the 2025–26 communications plan, tying stories to the district's Blueprint for Excellence, reporting increased social engagement (127 Facebook posts, 110 Instagram posts, more than 60% growth), 31 members signed to a new community group, and a focus on student- and staff-centered stories.
Hannah Hurley, the district's communications specialist, presented a midyear review of the 2025–26 communications plan and said the work centered on three objectives aligned with the district's Blueprint for Excellence: a supportive environment, academic success for all, and community connection. She told the board the office prioritized pieces that "drew back to one of the areas on the blueprint for excellence" and emphasized student and staff voices in coverage.
Hurley outlined concrete outcomes from the year: unified sports offered across three seasons, nurse-supported screening events picked up by an external news outlet, scholar-athlete and scholarship announcements handled by communications staff, and redesigns of web pages to surface financial information. "We posted 127 times on Facebook and 110 times on Instagram," Hurley said, adding the district saw "over a 60% increase in our actions on both Facebook and Instagram." She also noted the district created a community group (31 members to date) to reach residents without children in the schools and to distribute longer-form content and budget information.
Board members praised the outreach and asked operational questions about submitting content and author rights for social channels. In response, Hurley said community submissions routed either to her or to principals for vetting, and that the district uses ParentSquare and targeted printed postcards alongside online channels to reach different audiences. The presentation concluded with board appreciation for the communications team and a pledge to keep measuring engagement and refining outreach.
