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StoneHorse Green seeks up to $115,000 for season programming; staff asks CDA to increase support
Summary
Jolene asked the CDA to consider increasing direct programming support from $4,000 to $20,000 and outlined a season budget of roughly $100,000 plus a possible $15,000 destination-marketing grant (totaling $115,000). Discussion covered grant-match rules, chalet rentals, Santa appearances and measuring event economic impact.
Jolene, the staff member overseeing StoneHorse Green programming, told the CDA she planned a season budget comparable to last year and asked for increased hard funding from the CDA to reduce reliance on vendor fees and sponsorships.
"In my memo, I've made a request that is basically the same as last year in terms of the total being a $115,000 planned for our season," Jolene said, and added that "I've asked if the CDA would consider increasing the kind of hard money that is put toward our public programs from $4,000 to $20,000." She said a $15,000 destination-marketing grant would contribute but requires a match and comes with restrictions on allowable expenses.
Committee members discussed how to measure return on investment and suggested business surveys and attendee feedback to demonstrate economic benefit. Jolene also described vendor chalet rentals: she said vendors were currently being asked to pay about $1,500 per chalet, a price some local vendors find cost-prohibitive.
The CDA expressed support for increased, measurable city backing for larger events and for exploring winter/ off-season event space possibilities; no final funding vote was taken on the programming line at this meeting.
