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Board hears marketing and ADA website updates; members ask staff to explore AI for cargo promotion
Summary
Marketing staff reported social media and website work, an ADA-compliant website update, and increased followers; board members asked staff to research in-house AI tools to support cargo promotion and return options at the next meeting.
Marketing staff detailed June outreach: 12 social posts, three promotional reels aimed at promoting destinations, and a roughly 110-follower increase. The airport website received ADA-compliance updates to improve accessibility and user experience.
"Our objective was for June 2026 to increase LOD Airport brand awareness among the community," the marketing presenter said, then summarized website maintenance, ADA improvements, and work on FTZ promotion materials. Board members suggested staff present options for in-house AI tools to promote cargo and digital outreach at a future meeting to help increase cargo activity.
Staff said they have not yet implemented a full AI marketing solution and asked the board for recommendations or suggestions to share with the marketing contractor.
