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Board hears updates on youth tobacco and vaping prevention; county fines outlined

Oneida County Board of Health Committee · July 1, 2026
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Summary

Oneida County health staff reported on FACT youth programming and WINS retailer compliance checks, noting a recent uptick in underage sales across the program area while Oneida remains near the state average. Staff described retailer supports and a $263.50 forfeiture for violations.

Shelby Moore, lead of the Northwoods Tobacco Free Coalition, told the Oneida County Board of Health Committee that she will assume coordination of the FACT youth program next school year and described a multi-year effort to build a passionate youth group.

"The group chose to focus on social isolation this year and worked on ways to help students build connections with others," Moore said. She summarized outreach at James Williams Middle School and noted the coalition’s emphasis on prevention and non-punitive approaches to student vape use.

Moriah Gross, Community Health Specialist and lead for the Wisconsin WINS program, reported a new round of compliance checks for the July–June fiscal year and said underage sales have increased in the counties served, while Oneida County remains "on track with the state average." Gross described retailer supports—ID reference cards, magnifying glasses, digital ID calendars and scanners—to help clerks verify ages.

Gross also explained enforcement outcomes: "Violations may result in citations to the business and trained clerk, with a $263.50 forfeiture in Oneida County that goes to the county's general fund." Board members and staff discussed expanding youth engagement and locating local vape disposal options.