Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Board reviews Roosevelt and Lake Wylie logo options; asks for refined designs and brand guidance
Summary
Board members reviewed proposed primary marks and mascot options for Roosevelt Middle and Lake Wylie High, debated lightning-bolt vs. mascot approaches, and requested additional design iterations and brand guidelines for consistent application.
District staff presented draft visual identities for two new schools and district programs, asking the board for feedback before finalizing marks. For Roosevelt Middle School the consultant offered several tiger-focused primary marks and varsity-style lettering; board members favored versions that preserved a rock motif and a consistent varsity font.
For Lake Wylie High School, staff showed options centered on a lightning-bolt motif, abbreviated LWHS marks and several "Titan/Charger" mascot explorations including an AI-generated concept. Board members debated whether to prioritize a lightning bolt as the primary brand or to adopt a separate mascot for costuming and student activities; some members expressed concerns about curved versus straight bolt designs and asked the graphic artist to return with variants and guidance on application and font consistency.
The presentation also included proposed district program brand changes (Academies of Clover umbrella, Impact Academy, Clover Virtual Academy). Board members asked staff to confirm naming conventions (whether to include 'School District' in program names) and to produce a brand guide to ensure consistent use of logos, colors and fonts across apparel and signage.
