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'Evening on the A' rebranded to 'Sunset on the Ave'; board to seek Leisure Services marketing funds
Summary
Board rebranded Evening on the A to "Sunset on the Ave," set Feb. 13 for the first event, and agreed to request Leisure Services marketing funding; members noted rising event costs and security needs.
Board members approved rebranding "Evening on the A" as "Sunset on the Ave," with the first event scheduled for Feb. 13. Erin Allen said the board should request marketing funding from Leisure Services to support street parties and the rebranded event and agreed to send a letter.
The board also discussed South J Street block parties that will require ticket purchases, and the need to market events through CRA channels; Joan Oliva said the CRA has hired a marketing firm and will present findings. Jaime commented that events are "lots more expensive , lots of security," prompting discussion of budget and staffing implications. Members suggested including an insert with business license renewals as an outreach tool.
No formal budget appropriation was made at the meeting; staff were asked to pursue Leisure Services funding and to coordinate marketing plans.
