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Visit Lee County reports growth in online engagement, plans printed tourism guide
Summary
Visit Lee County reported year‑over‑year increases in web and social metrics, shared early results from a TikTok launch, outlined upcoming paid promotions and a planned printed tourism guide for winter or early spring.
Lucas Pauley presented Visit Lee County's recent marketing and visitation metrics and spoke about upcoming promotions, a TikTok launch and a planned printed tourism guide.
Pauley reported "about 178,000 content views across Facebook and Instagram" and roughly "22,500 Facebook video views of at least 3 seconds," said website visitors rose to about 6,600 (approximately 2,900 more than the previous year) and estimated roughly 130,000 visitors from 50+ miles produced about 183,000 visit nights. Pauley also described the organization's recent TikTok launch (growing from about 132 to 189 followers in weeks and approximately 7,000 views) and said Visit Lee County will pursue a winter/early-spring printed tourism guide and continue targeted paid promotions for events such as Paw Paw Festival, Hops and Harmony and Depot Days.
"So that's just really nice to see, especially since that is not have that has not been a factor from paid advertising," Pauley said, describing organic traffic gains.
