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Public information officer reports rapid social media growth; staff cites organic reach
Summary
Public Information Officer Rebecca Bader reported the city's social accounts gained 766 followers between April 8 and the end of last month and estimated reaching about 43% of the city's population; staff credited partnerships (COTA territory), department posting and organic content for the increase and urged residents to follow city channels.
Rebecca Bader, the city’s public information officer, presented an update on social media and outreach, saying the city's accounts gained 766 followers in the six months since management changes on April 8 and that current reach covers an estimated 43% of the city's population. Bader credited partnerships with COTA territory, consistent posting by staff, and cross-department content for the organic growth and said the increase was achieved without paid promotion.
Bader invited council to support outreach efforts and asked members to encourage residents to follow and engage with the city's accounts to boost organic visibility. She called out specific staff (Nikki, Anna, Sarah and Erin) for contributions to content and noted Instagram growth is slower due to algorithm differences; council had no follow-up questions.
