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Council approves amendment removing city logo license from service‑line warranty marketing agreement

Box Elder City Council · October 7, 2025
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Summary

Council authorized an amendment to the city's marketing agreement with Utility Service Partners (Service Line Warranties of America) to remove the license to use the Box Elder logo and replace the fee language with a royalty/right fee mechanism.

The Box Elder City Council approved an amendment to the marketing agreement with Utility Service Partners Private Label Inc., doing business as Service Line Warranties of America, removing the prior license to use the city logo and replacing the license fee language with a rights/royalty fee mechanism.

Public Works Director Bruce Martin (speaker 13) explained the company is preparing a new marketing campaign and no longer requires the explicit license language in the prior 2018 agreement. "The amendment before you is, removing that license," Martin said. Council moved the item from consent to unfinished business at the meeting, then voted to authorize the mayor to sign the associated documents after the motion carried on a roll call vote.

Council members said the changes were procedural and consistent with the company's requested edits; the amendment was forwarded with a recommendation of approval earlier by the finance/legal/public safety committee and then approved by the full council.