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Park Board outlines plan to grow non-property revenue 20% by 2030
Summary
Park Board staff told BET they plan to increase non-property revenue by 20% by 2030 through sponsorships, expanded event pricing, paid parking pilots, and other enterprise strategies, while acknowledging some enterprise sites still run operating deficits.
Park Board leaders told the Board of Estimate and Taxation on July 22 that the board has a formal performance goal to increase non‑property revenue by 20% in the general fund by 2030 and by 8% in the enterprise fund, and they described several concrete steps intended to meet those targets.
"By the end of 2030, develop, maintain, and publicly report on progress of an organization‑wide revenue development strategy that increases the total non property tax revenue by 20%, or 4,300,000 in the general fund," Director Julie Weissman said during her presentation. Staff described an action plan that includes sponsorship packages, semi-permanent food‑truck locations, expanded event pricing, paid parking pilots (Nieman Sports Complex) and exploration of billboards and kiosks.
Weissman acknowledged the enterprise fund remains mixed: parking and concessions are the highest net-income generators, while the Sculpture Garden and Waterworks have historically operated at net losses and may require transfers to the general fund if they cannot become self-supporting. Staff said enterprise revenues have generally increased since COVID but that inflation and rising costs have compressed net income.
BET members pressed staff on how much of projected revenue growth would come from fee increases versus new revenue sources; Weissman gave a planning-range estimate of $600,000–$800,000 in new streams but said exact splits were not specified at the presentation.
