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BZA denies Crew Car Wash drive-through digital sign variance, petitioner urged to resize
Summary
The board denied a variance for a digital drive‑through sign at 3430 West Third Street because the proposed sign exceeded updated UDO height and sign-face-size limits; the petitioner offered to lower height but larger sign face area remained the issue.
The Board of Zoning Appeals denied a request by Crew Car Wash for a development-standards variance to install a freestanding drive-through sign with a 100% electronic message center larger than the UDO allows at 3430 West Third Street. Zoning planner Gabriel Holbrow explained the UDO contains a specific sign type for drive-throughs (section 6c) that permits electronic message centers but caps height at 5 feet and face area at 12 square feet; the petitioner proposed a sign structure of about 5 feet 11 inches and a 20-square-foot face.
Christina Blackwell, representing Crew Car Wash, said the display is operational in purpose (menu and customer guidance) and offered to reduce height to 5 feet but argued the larger face area improves legibility for multiple lanes. Holbrow and staff said the updated UDO already contemplates this sign type and the petitioner could design a compliant alternative. The board accepted staff findings and denied the variance by a 3–1 vote.
