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Rivieras residents favor small local businesses; committee hears continued opposition to big-box stores
Summary
Write-in survey responses and committee discussion show sustained support for small, local retailers and resistance to large chain or big-box development in Riviera commercial zones; LAPAC members urged clearer public education about the types of commercial development under consideration.
Staff member (S1) said write-in comments repeatedly asked the county to "pick and choose" smaller commercial tenants instead of large retailers, referencing past controversy when a Dollar General sought to locate in the area. "So people were still saying, we don't want the big box stores," S1 said.
Committee members (S6,S2) noted question wording may have produced confusion: what respondents call "commercial development" ranges from neighborhood groceries and cafes to lumber yards or other high‑impact uses. S6 urged additional public education to clarify the kinds of commercial development the plan could encourage, and suggested focusing promotional materials on small business support and entrepreneurial expansion.
Members flagged potential locations (Soda Bay Road, Kelseyville Riviera commercial nodes) where growth is plausible and recommended drafting optional commercial-design guidance for future county consideration. No formal motion or vote was taken at this meeting.
