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Commission debates feather/blade and sandwich-board rules as low-cost options for startups
Summary
Commissioners revisited the 2022 prohibition on feather/blade signs and debated counting low-cost signs toward total allocation to help startups; staff warned of compliance and patrol challenges if individual approvals proliferate.
Commissioners discussed whether to allow feather/blade signs (sometimes called blade signs) as a way for new businesses to advertise, or to keep them mostly prohibited as in the prior 2022 code. Staff said the earlier approach allowed feather signs for specific categories (for example, food trucks) but otherwise restricted them to avoid visual clutter.
"Feather signs were new on the scene... Some communities call them blade signs," Community Development Director Corey Schmidt said, noting that the 2022 rule permitted them in limited contexts but generally prohibited their widespread use. Commissioners suggested an alternative: treat these low-cost displays as signs but count them toward a business's total sign allocation so startups could use them without creating a separate exemption category.
Staff cautioned that even a single approved feather sign could lead to multiple unapproved signs appearing in the field, creating enforcement workload. The commission asked staff to examine options that strike a balance: allow limited use while tying such devices to a permitted sign package and clear compliance steps.
