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City public information officer reports social-media growth and a viral video
Summary
The public information officer told council the city had 27 public inquiries in the last 60 days, increased social posting to 56 items, and highlighted a video with unusually high play counts; the office previewed a civic app rollout and outreach partnerships with police and economic development.
The city’s public information officer presented a year-one update on communications and analytics, reporting 27 public inquiries over the past 60 days, 56 social media posts to date (up from 50), coordination of seven media inquiries with four completed media interviews, and two official press releases. The PIO said a video produced with the city’s military liaison had received exceptionally high play counts and that the office is preparing a civic app roll out and additional outreach content in partnership with economic development and the police department.
"We've had 27 public inquiries coming from both of those methods of communication," the PIO said, and later added that a video with the military liaison "actually received 4,200,000 plays." The PIO said those numbers include repeated plays and noted the city’s organic reach had grown without paid promotion. The office said it will provide additional, fuller analytics in April at the next quarterly overview meeting.
