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Committee prefers 'path' language for scholarship name to broaden appeal
Summary
Members favored a program name that emphasizes a 'path' to accounting rather than explicitly using 'CPA' to avoid deterring prospective students; several name options were proposed and final naming deferred to the board packet.
Committee members debated whether to include "CPA" in the program name, with some worried it could deter students who are early in their studies or who perceive licensure as distant. Sherry McPherson and others proposed names that nod to the Board while framing the scholarship as a pathway: options included "Oregon Board of Accountancy Path to CPA" or "Pipeline to Accounting Scholarship Fund."
Chair Ulmer suggested settling on a workable name for the board packet and inviting additional suggestions by email. Members emphasized the importance of a strong outreach plan from OSCPA to ensure applicants are aware of the new funding stream, and academic members volunteered to help champion campus outreach if the Foundation supplies marketing materials.
