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Board hears social-media plan and online-renewal pilot; staff to test Tyler Tech integration
Summary
Communications specialist Quinn Stoddard presented a phased social media plan to increase public awareness and approachability. Staff reported an online renewal pilot with Tyler Tech and that licensing staff moved to softphones; a small procurement under $25,000 may allow more immediate improvements.
Quinn Stoddard, the board’s compliance and communications specialist, presented a draft social-media strategy aimed at increasing public awareness of the Board of Accountancy’s mission and making staff and members more approachable. Stoddard recommended posting on Facebook, Instagram, X and YouTube, restarting a quarterly newsletter and running modest paid boosts (example: $7/day) to grow followers and engagement.
"The goal here is to inform the public about the importance of the BOA as the regulatory board, its role as protector of public interest," Stoddard said, and he showed a sample post and initial metrics the board could track. Board members asked that social-media rollout be phased, auditable and tied to baseline engagement measures (phone calls, emails, site visits) so the agency can report whether outreach increases public contact or inquiries.
Separately, licensing staff reported progress on technology: staff moved to softphones to improve call coverage, and the agency is testing an online renewal integrated with Tyler Tech. If testing goes well in March, the online renewal could roll out during the renewal season; staff said a narrowly scoped integration under the $25,000 threshold could avoid a full procurement and speed deployment.
What comes next: communications will start phased posting and define baseline metrics; IT/licensing will continue Tyler Tech testing in March and report back on rollout feasibility.
