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NRAC cites strong social-media reach for glass-recycling video; staff to follow up
Summary
City staff reported that a glass-recycling social video earned 3.7K views with additional campaign material reaching 7K views; staff were assigned to post follow-ups and to evaluate a video tracing a water bottle’s recycling path.
Kaitlin Marsh, City staff, briefed the commission on recent communications work and performance metrics. She reported that "the social media video featuring glass recycling garnered 3.7K views, 25 shares, 26 comments" and that another campaign — "Do you know someone who is making Orem a little Greener" — had 7K views, 9 shares and 4 comments and produced three NRAC award submissions.
Commissioners discussed public confusion about recyclable items (for example, clamshell containers) and recommended more educational content. Action items recorded: Kaitlin will re-post the glass-recycling content and will "review the possibilities of creating this video" tracing a water bottle’s path through recycling; she will also prepare outreach content for events.
