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Council approves $265 annual tourism‑map fee to promote Jefferson
Summary
The council voted to pay $265 annually to be listed on the Southeast South Dakota tourism map after a presentation from Nicole Werner on ways to promote Jefferson and its Days of '59 events.
Nicole Werner presented options to promote Jefferson and asked whether monies budgeted for the Chamber of Commerce could be used for promotion. She said being on the Southeast South Dakota tourism map, with web and brochure links, would cost about $265 per year.
Council discussed how other cities use the map to promote celebrations and events, noting Days of '59 as a likely beneficiary. Lokhorst moved to work with the SE South Dakota representative and pay the promotion fee; Casper seconded and the motion carried. The council did not earmark additional funding beyond the annual promotion fee at this meeting.
The payment is intended to increase visibility for Jefferson events and local businesses through regional tourism channels.
