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Cletus character and music form parts of Buddy White Project’s outreach and fundraising
Summary
Buddy White said the project's mascot 'Cletus' (Cletus 2 Cool) has been repurposed for educational outreach and that the group has a song available on streaming platforms; organizers plan merchandise drops for the holidays.
White described Cletus, an educational mascot developed decades ago that the project now uses to reinforce positive messages for young students. “We developed him, I wanna say, 30 ago... In the last 7 to 8 years, we actually brought him to life,” White said, noting the character appears at events and in merchandise such as pillows and blankets.
White also promoted music tied to the character, saying the project has an anthem on Spotify and Apple Music and urged listeners to support the release. He said the group will roll out additional merchandise and a holiday 'drop' tied to Cletus as part of broader outreach and fundraising efforts.
