Publisher: 27east.com reaches about 200,000 monthly users and 10 million page views

Gavin Minu, co-publisher of the Express News Group, explained the outlet's digital evolution and current audience metrics. "We have, 200,000 people a month who come to our website," he said, and later noted "10,000,000 page views." Minu described how early digital strategy involved making print content available online and then learning to meet audiences where they are on search engines and social platforms.

Minu warned that large platforms and emerging technologies have reshaped distribution: "Google and Meta... Today, artificial intelligence loves our content," he said, explaining why the newsroom now pursues an omnichannel approach including email, social media and the print product. He emphasized editorial presence on the ground—reporters who attend meetings and live in the community—as a key differentiator in credibility and local engagement.

Minu also described internal workflows that support the digital product: a weekly Thursday editorial meeting to coordinate beats and coverage, a production team handling layout, and a staff that balances daily web publishing with weekly print and periodic magazine issues.